Wisconsin Installer Is On The Rebound From Local Economic Woes

Fanning Excavating fights through the closing of a major local employer and a deep housing recession and emerges as a strong, more diversified business with a bright future.

Appeared in print as "Bouncing Back Big"
By Ted J. Rulseh
May 2015
Cover Story

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Wisconsin Jurop / Chandler Pump Longhorn Tank & Trailer, Inc. BioMicrobics, Inc. Fixed Activated Sludge Treatment (FAST) Infiltrator Water Technologies Drainfield Component Dalmaray Concrete Products, Inc. Septic Tank

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Wisconsin Installer Is On The Rebound From Local Economic Woes — When an economic downturn had a major impact on its hometown of Janesville, Wisconsin, three-generation family company Fanning Excavating tweaked the business plan and started providing service work, including septic pumping. Onsite installation remains the company’s bedrock mission with cousins Roger (left) and Don Fanning (shown on a work site with a Case excavator) at the helm.

Even a historic recession and the closing of a huge automotive plant in the heart of its trade area couldn’t stop Fanning Excavating.

The third-generation company in Janesville, Wisconsin, now 69 years old, slowed down for a while but switched gears, augmenting its onsite...

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