Bob Willis Shares the Recipe for Doubling, Tripling His Installing Business

Rodeo roper and septic service pro Bob Willis casts a line and pulls in a huge workload replacing onsite systems, performing inspections in rugged Southern California.
Bob Willis Shares the Recipe for Doubling, Tripling His Installing Business
The Bob’s Septic Service crew includes, from left, Lane McIver, Dominic Garcia, Salvador Morales, Brad Groff, Bob Willis, Dave Page, Todd Durham, DeeDee Brink, Tina Rousseau and Jonette Durham. In the background are the company’s two vacuum trucks, a Hino with an NVE pump from House of Imports and a Peterbilt with an NVE pump from Lely Tank & Waste Solutions.

Cutting his teeth in the construction trade, Bob Willis struck out on his own in 2004 when he and his wife, Terri, opened Bob’s Septic Service in Escondido, California. Willis and two employees installed onsite systems for a home developer, then transitioned to system repairs...

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