A Technology Sales Expert Waded Into the Wastewater World — and Is Having a Blast!

James Stiksma learned on the run after buying and retooling the sales and marketing game of an established septic installation company

A Technology Sales Expert Waded Into the Wastewater World — and Is Having a Blast!

 As the clouds roll in over a mountain range, Stiksma, left, and Arien Brouwer, the operations manager, review plans during a septic system installation in British Columbia.  (Photos by Taehoon Kim)

When James Stiksma left his corporate sales job in the cellphone industry in 2016 and bought Septic Expert, a septic system design and installation company, he knew absolutely zilch about the world of drainfields, distribution boxes and dosing tanks.

“There were times when I...

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